Product Development

The book progresses logically, beginning with fundamental concepts and frameworks before delving into ideation, development, and launch phases. Ideation techniques like brainstorming and market research are explored, followed by a detailed look at prototyping, agile development, and quality assurance. The launch phase covers marketing strategies, sales channel management, and post-launch analysis. This approach ensures readers gain a holistic understanding of the product lifecycle, from initial concept to ongoing market presence.

This book stands out by combining theoretical frameworks with practical advice, such as real-world case studies. It provides a step-by-step guide to each stage of product development, making complex concepts accessible. For example, the book presents a balanced perspective on agile versus waterfall development methodologies, offering guidance on choosing the right approach. It emphasizes the importance of understanding market trends and customer needs, which are crucial for product managers.