The Multinational Enterprise: Theory and History
Jan 2018 · Edward Elgar Publishing
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368
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About this ebook
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
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About the author
Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK
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