The Smart Shift: Business Strategy for the Intelligent Era
About this ebook
Spanning six parts and twenty-three workbook-style chapters, The Smart Shift helps readers unlock clarity in chaos. Topics include AI-powered marketing, personalized customer experiences, agile operations, digital leadership, ethical data use, intelligent tech stacks, and scalable automation. Each chapter includes self-audit checklists, reflection prompts, and practical planning worksheets designed to turn insight into action.
Whether you're a startup founder, C-suite executive, business strategist, or transformation consultant, this book empowers you to redesign systems, empower people, and lead with digital foresight. The Smart Shift isn’t just about what’s next — it’s about becoming the kind of organization that’s ready for it.
About the author
Joydeep Dutta is a Digital business strategist, author, and advisor specializing in digital transformation, organizational agility, and AI-driven growth. With over 15 years of experience helping startups, corporates, and consulting firms reimagine strategy in the intelligent era, he is passionate about building future-ready systems and teams. Joydeep combines insights from leadership, technology, and behavioral science to guide leaders through transformation with clarity and confidence. The Smart Shift is his definitive workbook — blending strategic thinking with practical execution to help readers lead, adapt, and thrive in a fast-changing world.
