Leap: How to Thrive in a World Where Everything Can Be Copied
Howard Yu
Jun 2018 · Hachette UK
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About this ebook
Every business faces the existential threat of competitors producing cheaper copies, but business management and innovation expert Howard Yu shows how companies can overcome these challenges to endure, and even prosper
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics;. companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how forward-thinking companies, including China's largest social media app—WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.
Outlasting competition is difficult; doing so over decades or a century is nearly impossible—unless one leaps. In a world marked by rapid breakthroughs in AI and global turbulence, leaders need these lessons more than ever. Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics;. companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how forward-thinking companies, including China's largest social media app—WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.
Outlasting competition is difficult; doing so over decades or a century is nearly impossible—unless one leaps. In a world marked by rapid breakthroughs in AI and global turbulence, leaders need these lessons more than ever. Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
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About the author
Howard Yu is the LEGO® Professor of Management and Innovation at IMD Business School in Switzerland and founding director of its Future Readiness Center, which helps companies navigate strategic transformation. A globally ranked Thinkers50 member, he won the Strategy Award in 2023, building on earlier recognition from Poets&Quants as one of "The World's Top 40 Business Professors Under 40." He is also a LinkedIn Top Voice. Yu writes the widely read Substack newsletter One Inch Ahead and earned his doctorate at Harvard Business School.
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