Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality

Name: Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality
Rating: 3 (1 reviews)

Evangelos Grigoroudis · Yannis Siskos

Nov 2009 · International Series in Operations Research & Management Science Book 139 · Springer Science & Business Media

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308

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About this ebook

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

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