The book begins by introducing core concepts such as social influence and cultural norms, drawing upon historical examples. It then delves into group decision-making, the formation and impact of social trends, and the mechanisms through which individuals and groups exert influence. Using case studies, mathematical models, and network analysis, Social Dynamics presents a system-level perspective, viewing society as a complex adaptive system. This approach offers new insights into social change and potential unintended consequences, making it a valuable resource for students, researchers, and professionals seeking a deeper understanding of social behavior.