There has been a flurry of thought leadership over the last few years. More and more business owners are striving to get noticed and writing a non-fiction book has become the tool of choice.

Coaches, consultants, trainers, therapists, speakers and other experts are becoming wise to the benefits that a book can give them and their business.

But things have changed hugely in the last ten years. It’s not enough to just write a book anymore.

Too many authors are jumping on the bandwagon but are not achieving the results they expected. They struggle to sell their book, reach the right audience, and grow their business from it.

As we move into a new decade, if you want to write and publish a book that sells you and your business, it’s time to do things a different way.

It’s time for you to become an AUTHORITY.

Bestselling author and Book Mentor, Karen Williams wrote her first book in 2009, and she starts this book by focusing on what’s changed in the last ten years. She explores publishing trends, why getting a publishing deal isn’t the only way and how this can be detrimental to your success. She considers the fact that despite the growth in technology, it has become increasingly difficult to get heard.

With experience of writing and publishing six of her own books and having helped dozens of clients with theirs, she has developed her 10 Authority Principles. From planning your book to choosing the right team, and writing tips to marketing must-knows, she’ll show you the best way to approach your book, so that it becomes more than an expensive business card.

Becoming An Authority will give you the tools to maximise your book’s impact and success, ensuring that you stand out and show up in the best possible way, and attract more business from writing and publishing it.