#1 WALL STREET JOURNAL BESTSELLER

The 21st Annual American Business Awards®
2023 Best Business Book of The Year | Silver Stevie Winner

The Journey to Organizational Transformation

Given the rate of change that we have experienced and will continue to see in the world, it’s a challenge trying to stay on top of everything. Organizations must consider revising and possibly scrapping decades-old habits, processes, and their very ways of thinking and operating. In so doing, organizations can literally reinvent themselves.

Transformation requires much more than simply obtaining the latest technology, plugging it in, and sitting back to watch reinvention take place. From top to bottom, organizations will be compelled to change entire mindsets, attitudes, and assumptions about how they operate, how they can grow, and even the very reason for their existence.

This book introduces readers to ideas, concepts, and a comprehensive framework (LIFTS) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language.

The book is divided into three distinct sections. The First section, “Why? The Case for Business Transformation in a Hyper-Digital Era,” makes the argument for organizational reinvention—from the changing nature of consumers to shifting workforce priorities to the necessity for greater organizational security.

The second section, “Transformation via Digitalization—Necessary Steps,” examines actions necessary to prepare for transformation, including overcoming significant obstacles, recognizing the essential value of leadership, and forecasting what your organization is likely to become in the future.

The final section, “What to Do: Navigating with LIFTS,” offers a comprehensive discussion of a five-step process geared to guiding your company through its transformation. Using the acronym LIFTS — learn, investigate, formulate, take off, and study—you’ll learn what goes into a successful transformative effort, including elements that, if overlooked, can sink otherwise solid planning.

REINVENT is the result of the author’s personal and professional journey — one that is made possible by three decades of work with colleagues, customers, partners, academics, and industry experts from around the globe.

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“With exponentially advancing technologies and COVID-type viruses, companies are going to have to adapt or perish. Faisal Hoque’s book REINVENT brilliantly illustrates how businesses can change their mindsets, attitudes, and assumptions about how they operate and thrive in the midst of change; it is an approachable guide to the art of business reinvention. Faisal explains complex concepts in a way that most people will be able to understand.”
—VIVEK WADHWA, award-winning academic; entrepreneur; former Distinguished Fellow at Harvard Law School, Carnegie Mellon School of Engineering, and Emory University and author of five best-selling books, including From Incremental to Exponential

“In my world, you either ‘learn to ski or get swept away by the avalanche.’ The avalanche in business is change—massive and coming faster and faster. As Faisal Hoque points out in REINVENT, the answer is more than adopting new digital tools—it requires changing the entire mindset of the organization to use those tools and learn how to deal with the ever-changing world.”
—HAP KLOPP, author and founder of The North Face

“A digital transformation ideally changes everything about how a company works. But it often fails to achieve this end, wasting considerable sums in the process. Faisal Hoque’s invaluable book REINVENT shows how such holistic change is especially necessary since the pandemic completely upend