Hype or the Real Deal? The Big Data Conundrum

Consumer Segments of the Middle East - The Expat Community

Maximizing Campaign Conversion Rates Using Analytics

Beyond the Customer Lifecycle – Catering to Customers When They’ll Most Appreciate It

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Why Recreate the Wheel? Using Best Practices in the Workplace

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Making the Leap – From Reactive to Proactive Sales

Consumer Segments of the Middle East – Leisure and Business Visitors

Outlier Analytics – Learning From Those on the Fringe

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Utilizing Analytics to Customize & Optimize Retail Networks

Eyes Wide Open - Competitor Intelligence Practices

How Much is Too Much? Getting it Right With One-to-One Communications

Making it Right - Problem Resolution for High-Value Customers

Service Done Right - The Best of the Best

Wondering What Lies Ahead? The Power of Predictive Modeling

Finding Tomorrow's Valuable Customers Today

Leveraging Internal Data to Target Competitor Customers