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More by Jan-Benedict Steenkamp
Icon image Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History
Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History
€9.24
Icon image Global Brand Strategy: World-wise Marketing in the Age of Branding
Global Brand Strategy: World-wise Marketing in the Age of Branding
€54.49€38.14
Icon image Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
€38.13
Icon image Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy: How to Meet the Store Brand Challenge
€35.99€25.19
Icon image Brand Breakout: How Emerging Market Brands Will Go Global
Brand Breakout: How Emerging Market Brands Will Go Global
€49.04€34.33
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