Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Basic Laws of Human Stupidity: The International Bestseller

Internationalization of Sport Events Through Branding Opportunities

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Enhancing Customer Engagement Through Location-Based Marketing

Closing Sales is Easy: Once You Know How

Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Optimization: Forecasting, Trading, and Optimization

The Undoing Project: A Friendship That Changed Our Minds

Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Contagious: Why Things Catch On

Artificial Intelligence and Machine Learning-Powered Smart Finance

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits, Edition 2

Blockchain Technology and Applications for Digital Marketing

Lean Solutions: How Companies and Customers Can Create Value and Wealth Together

Cultural Marketing and Metaverse for Consumer Engagement

Delivering Happiness: A Path to Profits, Passion, and Purpose

Pre-Suasion: A Revolutionary Way to Influence and Persuade