Maximizing Campaign Conversion Rates Using Analytics

Segments of the Middle East – Small and Medium Enterprises

The Under-Tapped Banking Consumer Segments of the World – Ladies

Bundling 2.0 - Bundling Within and Across Sectors

Where are Your Dealers? (Optimizing the Dealer Network)

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Leveraging Internal Data to Target Competitor Customers

Your Customers Are Changing, Are You Following?

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Hype or the Real Deal? The Big Data Conundrum

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Beyond the Customer Lifecycle – Catering to Customers When They’ll Most Appreciate It

Making the Leap – From Reactive to Proactive Sales

Consumer Segments of the Middle East – Leisure and Business Visitors

Effective Loyalty Programs - Recognizing & Rewarding Most Valuable Customers

The Social Media Buzz – What’s It All About?

Eyes Wide Open - Competitor Intelligence Practices

Outlier Analytics – Learning From Those on the Fringe

Real-Time Customer Value Management – Sales and Churn Triggers

Are You Using Enough and the Right Facts for Decisions across Your Organization?