Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Segments of the Middle East – Small and Medium Enterprises

Wondering What Lies Ahead? The Power of Predictive Modeling

Where are Your Dealers? (Optimizing the Dealer Network)

The Under-Tapped Banking Consumer Segments of the World – Ladies

Finding Tomorrow's Valuable Customers Today

Bundling 2.0 - Bundling Within and Across Sectors

Maximizing Campaign Conversion Rates Using Analytics

Hype or the Real Deal? The Big Data Conundrum

Leveraging Internal Data to Target Competitor Customers

How Much is Too Much? Getting it Right With One-to-One Communications

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Influence of Socio-Economic Environment on the Development of Small and Medium-Sized Enterprises

Your Customers Are Changing, Are You Following?

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models

Reselling in Line With the Technology Adoption Curve

Beyond the Customer Lifecycle – Catering to Customers When They’ll Most Appreciate It

Making the Leap – From Reactive to Proactive Sales