Practical Sampling

Survey Research Methods: Edition 5

Financial Dimensions of Marketing Decisions

Made to Stick: Why some ideas take hold and others come unstuck

Event History Analysis

Planning Ethically Responsible Research: Edition 2

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

Applied Research Design: A Practical Guide

Purple Cow: Transform Your Business by Being Remarkable

Qualitative Research Design: An Interactive Approach, Edition 3

Winning the Advertising Game: Lessons from the Super Bowl Ad Champions

Configurational Comparative Methods: Qualitative Comparative Analysis (QCA) and Related Techniques

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Research Synthesis and Meta-Analysis: A Step-by-Step Approach, Edition 5

Methods for Policy Research: Taking Socially Responsible Action, Edition 2

EXPAND YOUR BUSINESS WITH INSTAGRAM

Diagnosing Organizations: Methods, Models, and Processes, Edition 3

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Participant Observation: A Methodology for Human Studies