The Wallet Allocation Rule: Winning the Battle for Share

The Wallet Allocation Rule: Winning the Battle for Share

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation