Consumer Segments of the Middle East – Leisure and Business Visitors

Segments of the Middle East – Small and Medium Enterprises

How Much is Too Much? Getting it Right With One-to-One Communications

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Maximizing Campaign Conversion Rates Using Analytics

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

Are Your Sales Channels Crisis Ready? (Revisiting Sales Channels)

Bundling 2.0 - Bundling Within and Across Sectors

Ensuring Successful Business Partnerships

Finding Tomorrow's Valuable Customers Today

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Wondering What Lies Ahead? The Power of Predictive Modeling

Where are Your Dealers? (Optimizing the Dealer Network)

Leveraging Internal Data to Target Competitor Customers

Your Customers Are Changing, Are You Following?

Hype or the Real Deal? The Big Data Conundrum

Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models