Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

Made to Stick: Why some ideas take hold and others come unstuck

Marketing 4.0: Moving from Traditional to Digital

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

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Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

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Ten Deadly Marketing Sins: Signs and Solutions

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