The Economics of Discrimination

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Economic Theory

The Basic Laws of Human Stupidity: The International Bestseller

Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education, Edition 3

Contagious: Why Things Catch On

A Treatise on the Family: Enlarged Edition

The Economic Approach to Human Behavior

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Hungry City: How Food Shapes Our Lives

Uncommon Sense: Economic Insights, from Marriage to Terrorism

Misbehaving: The Making of Behavioral Economics

Accounting for Tastes

The New Digital Age: Reshaping the Future of People, Nations and Business

The Economic Approach: Unpublished Writings of Gary S. Becker

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Chicago Price Theory

Handbook of Research Methods and Applications in Experimental Economics

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do