Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Segmentation in Social Marketing: Process, Methods and Application

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Music, Markets and Consumption

The Routledge Companion to Marketing and Society

Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice