Marketing Plans: How to prepare them, how to use them, Edition 4

Market Segmentation: How to Do it How to Profit from it, Edition 2

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy, Edition 2

Market Segmentation: How to Do It and How to Profit from It, Edition 4

Marketing Plans: How to prepare them, how to use them, Edition 6

Marketing Planning for Services

Marketing in a Nutshell: Key Concepts for Non-specialists

Malcolm McDonald on Key Account Management

Marketing Planning for Services

Key Account Management: The Definitive Guide, Edition 3

Key Account Plans

Marketing Plans: How to Prepare Them, How to Profit from Them, Edition 8

Pocket Guide to Selling Services and Products

MBA Marketing

Marketing Plans: How to Prepare Them, How to Profit from Them, Edition 8

Pocket Guide to Selling Services and Products

Grokking Web Application Security

Web Security for Developers: Real Threats, Practical Defense

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them