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More by Jan-Benedict Steenkamp
Icon image Global Brand Strategy: World-wise Marketing in the Age of Branding
Global Brand Strategy: World-wise Marketing in the Age of Branding
€54.49€38.14
Icon image Warrior, Queen, Scientist, Activist: Gritty Women Who Bent the Arc of History
Warrior, Queen, Scientist, Activist: Gritty Women Who Bent the Arc of History
€12.99€8.83
Icon image Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy: How to Meet the Store Brand Challenge
€35.99€25.19
Icon image Brand Breakout: How Emerging Market Brands Will Go Global
Brand Breakout: How Emerging Market Brands Will Go Global
€49.04€34.33
Icon image Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
€38.13
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