Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

AI Engineering: Building Applications with Foundation Models

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Business Process Management Design Guide: Using IBM Business Process Manager

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Practical Lakehouse Architecture: Designing and Implementing Modern Data Platforms at Scale

Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Building Real-time Mobile Solutions with MQTT and IBM MessageSight

Media Controversy: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Designing Machine Learning Systems: An Iterative Process for Production-Ready Applications

Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Artificial Intelligence Business Applications: Artificial Intelligence Marketing and Sales Applications

Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

WebSphere Application Server V8: Administration and Configuration Guide

Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Business Intelligence Guidebook: From Data Integration to Analytics

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

IBM WebSphere MQ V7.1 and V7.5 Features and Enhancements