Key Customers: How to Manage Them Profitably

Marketing Plans: How to prepare them, how to use them, Edition 4

Market Segmentation: How to Do It and How to Profit from It, Edition 4

How to Win Friends and Influence People: The classic multi-million-copy bestseller

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy, Edition 2

Deep Work: Rules for Focused Success in a Distracted World

Malcolm McDonald on Key Account Management

Who Moved My Cheese

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing

Marketing Planning for Services

Ego is the Enemy: The Fight to Master Our Greatest Opponent

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

The 10X Rule: The Only Difference Between Success and Failure

Marketing in a Nutshell: Key Concepts for Non-specialists

Zero to One: Notes on Start Ups, or How to Build the Future

Handbook of Strategic Account Management: A Comprehensive Resource

Pocket Guide to Selling Services and Products

Maximum Trading Gains With Anchored VWAP: The Perfect Combination of Price, Time & Volume

MBA Marketing