SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Consumer Segments of the Middle East - The Expat Community

10 Tips for Establishing a Successful Test & Learn Environment in the Retail Industry

Consumer Segments of the Middle East – The Youth

Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

Visitor Relationship Management – Optimizing the Online Lifecycle

SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis

The Under-Tapped Banking Consumer Segments of the World – The Youth

How Much is Too Much? Getting it Right With One-to-One Communications

Are Your Sales Channels Crisis Ready? (Revisiting Sales Channels)

Why Recreate the Wheel? Using Best Practices in the Workplace

Consumer Segments of the Middle East – Leisure and Business Visitors

Customer Retention During the Downturn

Finding Tomorrow's Valuable Customers Today

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Segments of the Middle East – Small and Medium Enterprises

Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment

Uplifting ARPU By Designing Customer-Specific Handset Strategies