Business Digitalization: Corporate Identity and Reputation

Fundamentals of Data Engineering: Plan and Build Robust Data Systems

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Thinking Clearly with Data: A Guide to Quantitative Reasoning and Analysis

Practical Lakehouse Architecture: Designing and Implementing Modern Data Platforms at Scale

Researching and Analysing Business: Research Methods in Practice

Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Business Statistics and Data Processing

Entrepreneurial Innovation in the International Business of Tourism

Storytelling with Data: Let's Practice!

Corporate Brand Design: Developing and Managing Brand Identity

Driving Data Quality with Data Contracts: A comprehensive guide to building reliable, trusted, and effective data platforms

Contemporary Issues in Branding

Bayesian Analysis with Python: A practical guide to probabilistic modeling, Edition 3

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

Managing Data as a Product: Design and build data-product-centered socio-technical architectures

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

Apache Spark Graph Processing