Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Future of Relationship Marketing

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition: Edition 2

Capturing Customer Equity: Moving from Products to Customers

The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: Featuring new translations of Seneca, Epictetus, and Marcus Aurelius

The Wallet Allocation Rule: Winning the Battle for Share

The 7 Habits of Highly Effective People: 30th Anniversary Edition

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Developing the Leader Within You 2.0

Moneyball: The Art of Winning an Unfair Game

Inspired: How to Create Tech Products Customers Love, Edition 2

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

High Output Management

Positioning: The Battle for Your Mind

The Personal MBA 10th Anniversary Edition