Darwin's Medicine: How Business Models in the Life Sciences Industry are Evolving

New Drugs, Fair Prices: Managing the Pharmaceutical Innovation Ecosystem for Sustainable and Affordable New Medicines

Darwin's Medicine: How Business Models in the Life Sciences Industry are Evolving

The Future of Pharma: Evolutionary Threats and Opportunities

The Future of Pharma: Evolutionary Threats and Opportunities

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Creating Market Insight: How Firms Create Value from Market Understanding

Marketing and Finance: Creating Shareholder Value, Edition 2

Marketing and Finance: Creating Shareholder Value, Edition 2