3.3
7.16K reviews
5M+
Downloads
Content rating
PEGI 3
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About this app

PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.

From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app.

- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.

Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.

Shop today and express yourself in PrettyLittleThing.
Updated on
Jul 25, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
App activity, App info and performance, and Device or other IDs
This app may collect these data types
Personal info, Financial info and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.3
6.93K reviews
Anita Tafirenyika
July 17, 2025
Used to enjoy shopping but After the recent changes to the app,l'm no longer able to use it. It kept on resetting back to the Home page and now it's not even functioning. Everytime, I'm asked to log in and get an "Opps something went wrong! Please try again." DISAPPOINTED!!!
1 person found this review helpful
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Stacy Radford
May 21, 2025
app no longer works on android due to software update. the menu at the bottom is now covered by the menu and back button for the phone therefore can't be used. everytime I try shop the app exits because instead of pressing PLY menu it presses the phone back button and exits. I suppose it's one way to stop my shopping habit.
10 people found this review helpful
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Gabi Mazur
May 28, 2020
Nice clothing, very affordable. Easy and trustworthy, especially impressed by how easy and effective returns and deliveries are. Could restock popular sizes (4,6,8) more often as they tend to sell out almost instantly! Also, I think we're all quite annoyed at the fact that our wishlists got cleared after the update if they weren't linked to our accounts. Very frustrating. Also disliking the fact we need to press 'Add to bag' to see available sizes. Quite inconvenient and pointless.
76 people found this review helpful
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PrettyLittleThing.com Limited
June 1, 2020
Hi Gabi, we're sorry that your wishlist has cleared; unfortunately, during the updating of the app, all wishlists and baskets were cleared. This won't happen again and now means that your app and website wishlists are aligned. We've also passed your feedback on the 'Add to Bag' button on to our user experience team.